The first European Hairproduct Innovation Award (EHIA) has been awarded to Cerfola®. This award is given to a company that distinguishes itself in a positive way through an innovative development in the field of hair care.
Boost for innovation in the hairdressing world
The aim of the European Hairproduct Innovation Award is twofold. On the one hand, it recognises and appreciates the efforts of companies and brands that distinguish themselves through their innovative development and thus have a positive impact on the hairdressing industry in general and hair care in particular. On the other hand, it encourages players in the industry to strive for innovation and improvement, thereby raising the overall standard of the sector. The European Hairproduct Innovation Award is therefore seen as a catalyst for positive change and progress in the hairdressing world. By promoting competition and innovation, it contributes to the growth and development of the sector as a whole and the reputation of the winner of the European Hairproduct Innovation Award.
Appreciation for folate-containing formulations
The award is a recognition of Cerfola BV's investment in the development of the unique multi-action formulations enriched with Folate (vitamin B12). Since Folate is very important for our development and has a beneficial effect on blood circulation, keratin production, concentration, memory support and mood improvement, this essential nutrient is the main ingredient in all Cerfola® formulations. Thanks to the compositions, in which Folate is combined with other active ingredients such as Caffeine, Aloe Vera, Avena Sativa, Shea Butter, Panthenol and Prunus Amygdalus Dulcis, Cerfola® provides an active and versatile approach. Both from the inside and from the outside by means of the combined use of shampoo, conditioner and supplement. In contrast to other brands and products, Cerfola® offers a multiple and combined action in the field of hair and scalp problems, both physically and mentally.
Motivation of the EHIA jury
The European Hairproduct Innovation Award was awarded based on a thorough assessment by expert professionals and experts in the field. The jury expressed its appreciation based on the submission and substantiation of Cerfola®: “The special thing about Cerfola is that, thanks to its multiple composition, it responds to the growing need among more and more people to pay sufficient attention to all kinds of physical and mental challenges that our current lifestyle often entails. Thanks to the combined approach, Cerfola not only offers a decisive answer to the approach of various physical effects caused by hair and scalp problems such as dandruff, hair loss, sensitive scalp and ageing of the hair, but it also addresses stress-related mental complaints, which often manifest themselves in loss of concentration, fatigue and mental overload. This makes Cerfola not only extremely effective, but also unique!”
